Read this guest post from IPfolio’s VP of Growth Damian Durrant at Legal IT Insider.
Business goals and objectives can morph at any time due to new leadership, market shifts, competitor activities or current events. As a result, your intellectual property (IP) values and directives are also changing constantly. In-house IP attorneys need tools to “future-proof” and pivot their company’s IP strategy in order to maintain a relevant and robust portfolio aligned to business objectives. IP assets must continually serve in a revenue-positive way, avoiding risk or drag on budget. (read more)